15 Feb Uniting the Athlete & the Athletic

UK Athletics has unveiled a new identity for British Athletics designed by SomeOne.

Based on research, there was a need to create a more consumer-focused identity that was able to attract and engage with new participants of the sport as well as those already familiar with athletics and the UK Athletics body.

Athletics is part of Britain’s past, present and future.

As athletic organisations logos are often worn, on event clothing as well as training kit, the existing UK Athletics logo approach was felt better represented by a badge. A badge of athletic pride.

Full article HERE