22 Oct The Forbes Fab 40: The World’s Most Valuable Sports Brands

The List: Businesses 1. Nike ($15.9 billion) 2. ESPN ($11.5 billion) 3. Adidas ($6.8 billion) Events 1. Super Bowl ($470 million) 2. Summer Olympic Games ($348 million) 3. FIFA World Cup ($147 million) Athletes 1. Tiger Woods ($38 million) 2. Roger Federer ($29 million) T3. Phil Mickelson ($26 million) Teams 1. New York Yankees ($363 million) 2. Manchester United ($293...

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22 Oct Pole Vaulting’s 20-Foot Barrier Awaits the Next Technology

The interviewer asked Olympic gold medalist and world record-holder in the decathlon Ashton Eaton, "Why do athletes—especially in track and field—just keep getting better?" After a humorous reference to his upcoming marriage to elite heptathlete Brianne Theisen, Eaton responded "We keep going (competing) to see the limits...

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22 Oct Christine Ohuruogu not ready to retire

By her own admission, Christine Ohuruogu did very briefly consider hanging up her spikes and retiring during a 10-minute walk home from the Olympic Stadium in the London suburb Stratford after the British sprinter had added a 400m silver medal at the 2012 London Olympic...

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