23 Jan How Puma Can Compete With Adidas And Nike

Puma, currently a distant third in the sporting-goods industry behind giants Nike and Adidas, wants to return to its sporting roots, led by its new CEO Bjoern Gulde. The struggling brand's profits crashed 70 percent last year and its sales declined by 2.5 percent in...

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23 Jan Kenyan Athletes to Boycott Olympics over tax issues

Athletes have threatened to boycott the Olympics and World Championships if the Government pushes for double taxation of their earnings. They noted that the move is likely to push athletes to change their nationalities to represent countries that have friendly taxation regimes. Full Article HERE...

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21 Jan British Athletics launches Club:Connect

British Athletics has today launched Club:Connect, a campaign that aims to use major televised athletics events to reward and recognise the vital role that clubs at all levels play in nurturing athletes through their career. Activity will begin at the Sainsbury’s Glasgow International Match, which...

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